Yandex is the leading search engine in Russia, covering more than 89% of Russian Internet users. Combined with the Yandex network alliance, it covers thousands of high-quality websites and 34 million additional users, helping to reach the target customers accurately.

Yandex Alliance ads are one of the main sources of traffic to Yandex.Direct, with one out of every three conversions coming from the network. The network covers tens of thousands of platforms, including websites, mobile terminals, apps, and smart TVs. Keyword ads respond to user search queries, while topical ads are targeted based on user interests, behaviors, and browsing content.

Yandex Display Ads reach more than 49 million users every day, accounting for 88% of the total number of Internet users in Russia (Source: TNS Web Index, November 2017). Through images, video, audio, and a variety of special effects, advertisers can effectively engage users and increase brand awareness.

Smartphones have become an essential tool for solving everyday problems – from reading the news at breakfast to shopping while commuting. More and more businesses are capturing leads with mobile advertising to ensure they don't miss out on any business opportunities.

On a platform that focuses on a specific niche, it is easier for users to find the product or service they are looking for. These platforms provide advertisers with the opportunity to reach high-interest users and significantly improve ad performance.